Mgr., Sr. Marketing Communications TNM

Job Description

PURPOSE/SUMMARY
Manage the regional marketing communications and revenue marketing initiatives for Evident Scientific’s T&M division. Collaborate with global teams to adapt and implement marketing strategies and materials for targeted T&M campaigns in the Americas. Enhance brand visibility and achieve regional sales objectives through effective communication and marketing efforts.

Job Duties

PRIMARY DUTIES AND RESPONSIBILITIES
Campaign Coordination:

• Coordinate marketing campaigns and initiatives for the T&M division working in partnership with global marketing teams.
• Manage timelines for in-region campaigns to ensure timely and efficient delivery of regionalized materials in coordination with global efforts.
• May be required to coordinate and review translated materials.

Budget Support:

• Support the management of advertising, marketing communications, and tradeshow marketing budgets to ensure regional marketing programs achieve positive ROI.
• Track budget plans versus actual expenses.

Content Development:

• Develop marketing content, including copywriting and creative briefs for regional campaigns.
• Coordinate with internal and external stakeholders to ensure timely delivery of materials.

Digital and Social Media:

• Plan digital marketing initiatives across channels, and potentially execute on local channel. This includes email nurturing campaigns, paid advertising, and organic channels and working with a global center of excellence for messaging alignment, best practices and overall coordination.
• Monitor and analyze campaign performance metrics.

Event Support:

• Partner with Events Manager to determine limited, strategic T&M events and partnership opportunities for the Americas region. 
• Coordinate and execute marketing activities and presence at industry events and tradeshows.
• Manage logistics and promotional materials for events.

Reporting and Analysis:

• Review and understand how standard global reports apply to regional activities and outcomes.
• Maintain accountability for regionally generated leads while achieving positive ROI and meeting other established KPIs.
• Analyze data to identify trends and insights for regional optimization.

Continuous Improvement:

• Participate in brainstorming sessions and contribute ideas for improving marketing strategies and processes.
• Stay updated on industry trends and best practices to enhance marketing effectiveness.

Job Requirements

MINIMUM QUALIFICATIONS
Education:

• Bachelor’s degree in marketing or a similar field of study, or equivalent work experience required.

Experience:

• Minimum 5 years' experience in corporate marketing or revenue marketing required. B2B experience in an industrial industry is a plus.

Skills:

• Proven experience managing revenue-generating campaigns, both for events and across various digital channels.
• Demonstrated ability to work collaboratively with global marketing leads and Centers of Excellence (COEs) to drive positive outcomes and achieve strategic goals.
• Develop and execute marketing strategies that delivered measurable results, maximizing return on investment (ROI).
• Expertise in analyzing campaign performance data to identify areas for improvement and implement changes that enhance overall effectiveness.
• Utilize data-driven insights to refine marketing tactics, resulting in increased engagement, lead generation, and conversion rates.
• Excellent written and verbal communication skills, with the ability to effectively interact with all levels of management.
• Superior project management skills, with a proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment.
• Skilled at identifying and evaluating creative ideas, focusing on those that will create a competitive advantage.
• Strong interpersonal skills with a collaborative, flexible, and team-oriented style.
• Proficiency in Microsoft Word, Excel, and PowerPoint.
• Adaptable and customer-focused.
• Collaborative and team-oriented. 

Other Considerations (travel/hours availability, etc.):

• Domestic and international travel ~20%
• This role offers an excellent opportunity for a proactive and detail-oriented individual to grow within the marketing team of a leading industrial inspection organization. The ideal candidate will possess strong communication skills, creativity, and a passion for marketing in the industrial sector.